When we first launched Pendular, it was just an idea, hundreds of long nights and a lot of ambition. Over the years we’ve poured everything into building what we believe is the best sports content generation platform.

But as our product grew, our brand no longer reflected the premium, fast-moving, ambitious company we had become.

Here’s what guided our rebrand design:

• Every element (typography, colors, visuals, etc.) has a purpose.

• Sport is movement, and our brand moves too

• Technology that feels human. AI behind the scenes, emotion front and center

For me this wasn’t just a design exercise. It was about making our ambition visible. And honestly, it finally feels like Pendular looks like the company we’re becoming.

Carlos Ballesteros, CEO & Founder