The Future of Sports Highlights Is Here

I’m excited to share a big milestone for Pendular. Today, we’re unveiling not just a completely renewed brand identity, but also our next-generation platform. A major step forward in how sports highlights are created, shared, and experienced.

“The best moments don’t show up in the data feed”

Over the past few years, we’ve been quietly building and refining our technology and our team, with one goal in mind: to help rights-holders connect with fans in the most authentic, fast, and engaging way possible. With this rebrand, we’re giving Pendular an identity that reflects our ambition and the excitement, emotion, and energy of sport itself.

But the real leap is in the platform. Unlike other solutions that rely only on third-party data feeds, our technology works directly with the video. It can capture the moments that truly make sports unforgettable, such as celebrations, reactions, interviews, or spontaneous around-the-game moments that don’t appear in any data feed. As we like to say: the best moments aren't in the data feed. This is what allows us to create richer, more authentic stories that fans actually care about.

Our goal is simple but ambitious: to become the number one solution in the market. We’ve spent years focusing on building best-in-class technology, creating outstanding service, and doing it all at a fair price. Now we’re ready to go big. We have the product, the team, and the strategy to lead this category globally, and we can’t wait to show what’s next.

We’re proud to already work with amazing organizations like Premier Padel, Liga F, and the Australian Open, helping them automate highlights, vertical videos, and compilations. With our platform, they can grow, unlock new revenue streams, and connect with fans at scale. And that’s exactly what we want for every league, team, and broadcaster we work with.

This is just the beginning. A new chapter for Pendular starts today.

— Carlos Ballesteros, CEO