Pendular, the AI platform automating content creation, distribution, and monetization for sports rights holders, today announced a new partnership with Basketball Austria, the national governing body for basketball in Austria.

Through the agreement, Basketball Austria will implement Pendular’s AI infrastructure across its competitions to automatically generate, package, and distribute real-time highlights, top plays, and platform-native social formats from live and archive footage.

By replacing manual clipping and editing workflows with automated production pipelines, Basketball Austria will significantly expand its digital output while maintaining broadcast-level quality and operational efficiency.

“We are excited to partner with Basketball Austria and support their ambition to elevate the digital footprint of Austrian basketball,” said Carlos Ballesteros, Co-Founder and CEO of Pendular. “Leagues today must operate like media companies. Our technology transforms every game into a scalable content engine, automatically, in real time, and ready for every platform.”

With fan consumption shifting toward short-form, on-demand, and vertical video formats, federations face mounting pressure to deliver more content with fewer resources. Pendular’s AI infrastructure enables rights holders to meet this demand without increasing production overhead, while creating new inventory for sponsors and commercial partners.

“The way fans consume sports content has fundamentally changed. Short-form, instant and mobile-first content is no longer optional – it is essential. By implementing Pendular’s AI infrastructure, we are able to significantly increase the reach of Austrian basketball, strengthen engagement across platforms, and deliver more value to our partners and sponsors”, said Albert Handler, CEO of win2day Basketball Superliga. 

The partnership underscores the accelerating adoption of AI-driven production workflows among forward-looking federations seeking to modernize media operations and unlock new digital revenue streams.