Story technology for publishers

A new mobile-first communication format that engages new audiences and provides a new monetization channel. 

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Innovate while increasing your revenue

New Revenue Stream

Open up new advertising spaces within a modern, attractive and versatile audiovisual format.

Increase KPIs

Increase page views and improve engagement for your content between new audience segments.

Flexible Payment

Choose between a revenue share o a fixed subscription rate. 

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Stories offer a premium placement with full-screen audiovisual content and a guaranteed 100% viewability rate.


Engage new and current audience segments with audiovisual content designed for the current mobile-first world.


Let readers experience news in a modern way. Put your readers in control of the narrative with a versatile tappable format.


Stories accumulate more than 1,000M active users each day and are a key part of the present and future of digital communication. 

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Cutting edge Story CMS

Pendular allows you to embed Stories in any site, regardless of the editorial CMS you use, without the need of technical knowledge. With our platform your editorial team can easily and instantly add stories and manage them from the corporate dashboard. 

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Pendular offers numerous customization options allowing you to seeamlessly integrate visually compatible stories in your digital journal. Edit your story templates, add your own CTAs or customize your story bars by choosing their size, style, color, etc.

Integrate your own ad-server to show programmatic advertising between your story content.

With Pendular you can also make use of your own direct sale campaings and branded content with our campaign manager option.  Determine campaign objectives, budgets and time frames to launch direct campaigns with no middlemen.


Use our AI engine to automatically generate stories from your editorial content. Apply one of our predifined templates or create your own according to your own visual identity.

Synchronize your newspaper’s Instagram profile to automatically import story content from Instagram on a daily basis to showcase it in any section of your media site. Re-use this type of content and control it’s monetization. 


How is Pendular integrated?

Pendular is integrated in a very similar way to Google Analytics, inserting a piece of code. Once the code is in place, you will be able to start showing stories instantly. From our CMS you can seamlessly add and manage story content across all your digital journal.

Is the story content ephemeral?

Unlike other story mediums, with Pendular you are in control of your content’s duration and expiration. We don’t have maximum time limits for story scene duration and our stories can perdure on your site for as long you need them to.

How is advertising managed?

Pendular allows publishers to integrate thoir onw ad-server scripts and at the same time manage direct sale campaigns with any advertiser.  All of this is done with our easy-to-use advertising panel within Pendular’s CMS.

What technological resources are required?

Pendular takes care of all the technical side so you can focus on the content. Once Pendular is integrated within your site, any authorized employee can add and manage story content. Our support staff is available 24/7 to solve any problem that you may encounter.

What analytics and tracking options does Pendular offer?

Pendular offers it’s own measurement system allowing you to also link third party analytical tools to guarantee the most accurate and reliable results. 


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