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DISCOVER WHAT PENDULAR CAN DO

State-of-the-art Story CMS to make life easier for editorial and advertising teams. 

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UX

DEVELOPMENT ENVIRONMENTS


Pendular is a Content Management System for stories. Our technology allows publishers to integrate stories in all digital environments.

We offer our clients the power to customize the placement and use of stories within any of their publishing environmets. 

Desktop

Publishers can choose to offer story content within the desktop version of their publication.

Mobile

Stories can also be displayed exclusevlely in mobile devices if publishers wish to. 

App

Our technology is compatible with both Android and IOS thanks to our API integration. 

Simplicity and Ease
Reliable Tech
Lightning Fast CMS

OUR CMS


Our CMS enables editorial and commercial teams to easily manage all the story content shown within their digital newspaper.

Our objetive is to provide a full technological suite that allows publishers to mange their story content independently with ease and speed. 

+
Million Bars Served

CONTENT FLEXIBILITY


The organization system for Pendular’s stories is very similar to the highlighted stroies section on Instagram.

We work with 3 content units:

Bars

Containers where the stories are organized and displayed through the carousel shown to users.

Stories

Individual content grouping with it’s own bubble displayed in the story bar.

Scenes

Basic unit of content marked with a stripe at the top of each story.

USER EXPERIENCE


We have replicated the UX of stories on other social platforms in the most reliable way possible.

Tap

Tapping allows users to move to the next scene within a story.

Slide

Sliding allows users to move to the next story skipping the available scenes in the current story.

Swipe

Swiping up allows users follow the link of the scene, while swiping down closes the stories.

CUSTOMIZATION


Overall, all of Pendular’s aesthetic characteristics are customizable to fit in with the brand elements of the publisher. 

Bar Type

Publishers can choose the style and size that fits their brand best. 

Text Elements

Publishers can modify all font options and text placements.

CTA Buttons

Publishers can optimize and adapt call to action’s as they see fit.

Brand Colors

Publishers can incorporate their brand colors to any story or bar element.

Size and Duration

Publishers have the ability to modify and adjust all sorts of elements to fit their narrative style. 

Own Designs

Publishers can incorporate their own story template designs.

MONETIZATION


Pendular offers 3 types of advertisement formats, all of which are totally managed by the publisher:

Sponsored Avatar

Fixed avatar to include advertising within the story bar displayed at the site.

Intrastory

Full screen advertising displayed between editorial stories, with a direct link and an option to block ad skipping for 3 seconds.

Programmatic Story

Advertising served by the publisher’s external ad server to display programmatic adverts.

 ANALYTICS


Pendular provides its own analytics system with metrics on the editorial and advertising levels for each environment (app, mobile, and desktop).

We manage metrics at bar, story, and scene level, offering data such as

Reach

Impressions

Clicks

CTR

Viewing Times

And More

Pendular allows the incorporation of external analytic systems such as Adobe or Google Analytics, in order to have a measurement option for every situation and need. 

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CONTENT CREATION


Our platform is easy to use and allows for quick content management. We provide publishers with the tools to incorporate story content in 3 ways: 

Local Files

Uploading local files of stories created with external tools in compatible formarts like (PNG, JPG, MP4, GIF).

Automatic Creator

Create stories from the publishers’ articles using your personalized templates and artificial intelligence. 

Live Event Stories

Automatically created and updated stories following a live event.

GOOGLE STORIES 


Pendular offers a system to convert stories generated within Pendular’s platform to the STAMP format, allowing our clients to position their content in this new media environment.

For this, we use custom-generated templates for each client, which allow managers to draft compatible content for STAMP in a few seconds.

Said STAMP content is uploaded to the URL or subdomain of the client’s choosing.

ROLE CAPABILITIES


Pendular’s platform allows publishers to create different accounts for their team, assign different roles and grant different permissions and access levels (i.e create campaigns, share content, access metrics, etc.).

Such roles are customizable and can be adapted to the needs of the publisher.

Some role examples:

 

Managers

Access to administration and analytical panels, creation of roles, and full content management. 

Advertisers

Access to the commercial side of the platform, to manage campaigns and access data regarding advertising. 

Editors

Profile for content creators and editors in charge of managing the story content displayed on the publisher’s site. 

GET IN TOUCH

Want to ask us some questions and learn more about our technology?

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