The organization system for Pendular’s stories is very similar to the highlighted stroies section on Instagram.
We work with 3 content units:
State-of-the-art Story CMS to make life easier for editorial and advertising teams.
Pendular is a Content Management System for stories. Our technology allows publishers to integrate stories in all digital environments.
We offer our clients the power to customize the placement and use of stories within any of their publishing environmets.
Publishers can choose to offer story content within the desktop version of their publication.
Stories can also be displayed exclusevlely in mobile devices if publishers wish to.
Our technology is compatible with both Android and IOS thanks to our API integration.
Our CMS enables editorial and commercial teams to easily manage all the story content shown within their digital newspaper.
Our objetive is to provide a full technological suite that allows publishers to mange their story content independently with ease and speed.
The organization system for Pendular’s stories is very similar to the highlighted stroies section on Instagram.
We work with 3 content units:
A native app UX brought to the web.
Tapping allows users to move to the next scene within a story.
Sliding allows users to move to the next story skipping the available scenes in the current story.
Swiping up allows users follow the link of the scene, while swiping down closes the stories.
Overall, all of Pendular’s aesthetic characteristics are customizable to fit in with the brand elements of the publisher.
Pendular offers 3 types of advertisement formats, all of which are totally managed by the publisher:
Pendular provides its own analytics system with metrics on the editorial and advertising levels for each environment (app, mobile, and desktop).
We manage metrics at bar, story, and scene level, offering data such as ➜
Pendular allows the incorporation of external analytic systems such as Adobe or Google Analytics, in order to have a measurement option for every situation and need.
Our platform is easy to use and allows for quick content management. We provide publishers with the tools to incorporate story content in 3 ways:
Pendular offers a system to automatically generate Web Stories, allowing our clients to position their content in this new media environment.
We use custom-generated templates for each client, which allow managers to draft compatible content for Web Stories in a few seconds.
Pendular’s platform allows publishers to create different accounts for their team, assign different roles and grant different permissions and access levels (i.e create campaigns, share content, access metrics, etc.).
Such roles are customizable and can be adapted to the needs of the publisher.
Some role examples:
Access to administration and analytical panels, creation of roles, and full content management.
Access to the commercial side of the platform, to manage campaigns and access data regarding advertising.
Profile for content creators and editors in charge of managing the story content displayed on the publisher’s site.
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