Pendular arises to help publishers and broadcasters adapt to the new forms of content consumption. They offer publishers a solution to integrate the story format into their websites and apps. Pendular also generates real-time vertical highlights from any sports event.

Pendular’s technology also allows companies to monetize their content with new premium advertising formats. With Pendular, publishers maintain control over monetization. 

In turn, Pendular also enables publishers and broadcasters to position their content in the new Google Web Stories space, allowing them to attract new audiences.