Pendular’s Mission

Pendular arises with the aim of helping publishers of all sorts to adapt to the new forms of content consumption. Currently they offer publishers a solution to integrate, in a simple way, the story format in their websites and apps. 

The differential value of Pendular lies in its CMS, which allows publishers to creater and manage their story content in a simple way, with many automated processes to facilitate the creation of high-quality content. 

Pendular’s technology also allows publishers to monetize this new format, offering advertising teams the possibility of integrating their advertising campaigns within stories. With Pendular’s tech, publishers mantain full control over the monetization of the format. 

In turn, Pendular also enables publishers to position their story content in the new Google Discover Stories space, giving them the opportunity to attract new readers.

Pendular’s History


Pendular’s goal is to ease the ransition of publishers into new ways of communication and content consumption trends. 


Pendular, a Spanis startup from Madrid, was founded in Juen of 2019 by 3 partners: Carlos Ballesteros, Juan José Cano-Cortés y Juan Carlos Raimundo. 


Pendular’s philosophy revolves around practicality and efficiency. We want to make life easier for our customers. For this reason, we base our developments under a strong experimental component that takes into consideration the needs of our customers and users first. 

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