[Infographic] Timeline of the story format boom

October 26 2013, social media platform Snapchat launches the story format. A new way of sharing vertical audiovisual content that expires in 24 hours. 

It’s very likely that no one was fully aware, not even the Snapchat team, that from that precise moment the way we communicate in our age had changed forever. 

This content format, designed 100% to be consumed through mobile phones, spread like wildfire across the digital sphere being implemented in all the main social media platforms. 

Here we present a list of all the mail platforms that include the story format as of December 2020:

  • Snapchat (October 2013)
  • Instagram (August 2016)
  • TikTok (September 2016)
  • WhatsApp (February 2017)
  • Messenger, Facebook y Medium (March 2017)
  • Skype y (June 2017)
  • Google STAMP (October 2017)
  • YouTube (November 2017)
  • Airbnb (May 2018)
  • Spotify (May 2019)
  • Pinterest y LinkedIn (September 2020)
  • Twitter (November 2020)

With the following infographic we provide more detailed information about each integration as well as other relevant milestones for this vertical content format. 

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