Pendular has reached an agreement with Win Sports, Colombia's leading sports content network. This collaboration will focus on generating automated sports highlights, allowing fans to relive the most exciting moments of men's and women's soccer.
Innovation in Sports Content
Pendular's advanced technology, combined with Win Sports' extensive experience in sports content production, ensures that fans in Colombia will have access to the most significant moments both on and off the field. This collaboration will facilitate the automated creation of match summaries using artificial intelligence.
Automated Generation of Sports Highlights
The most innovative aspect of this alliance is the ability to generate highlights automatically. This technology not only speeds up the content creation process but also guarantees that fans receive high-quality summaries.
About Win Sports
Win Sports is a Colombian sports channel launched on November 29, 2012. It initially began by broadcasting Colombian professional soccer, including league, cup, and the Postobón tournament (the advertising name for the second division). In 2019, together with Dimayor (the governing body of professional soccer), an agreement was reached to create the premium channel: Win Sports+, which started exclusively broadcasting professional soccer matches in the country from 2020. Today, Win Sports is the leading sports platform in Colombia, offering the public all professional men's, women's, and amateur Colombian soccer, along with original on-demand content. It also covers everything related to Colombian athletes abroad, the Colombian national team, and other sports.
About Pendular
Pendular is a Spanish startup founded in 2019 by Carlos Ballesteros and Juan José Cano-Cortés. The company specializes in the automated and live generation and distribution of highlights from sports events using Artificial Intelligence, covering major events such as the Australian Open and the Hopman Cup, among other competitions and platforms. Currently, Pendular collaborates with broadcasters and entities with sports broadcasting rights in Europe, South America, and Oceania, with the clear objective of democratizing the use of artificial intelligence in sports content generation.
