The Lithuanian Basketball League (LKL), one of Europe’s leading domestic basketball leagues, has partnered with Pendular, an AI-powered sports video platform, to bring the quality and character of Lithuanian basketball to digital audiences. The collaboration has raised the standard of LKL’s basketball highlights, combining the action on the court with the atmosphere around it to give the league a richer way to showcase its competition.

Lithuanian basketball holds a distinctive place in the European game. Its clubs, rivalries and passionate supporters give LKL an identity that extends far beyond the final score. Pendular is proud to partner with a league whose sporting quality and ambition deserve an equally compelling digital presence. The partnership gives LKL more ways to reflect that identity in the content it publishes, from a standout individual performance to an arena’s reaction after a close finish.

Three-pointers and dunks remain at the heart of the action. LKL’s coverage now also includes celebrations, bench reactions and fans in the stands, bringing more of the game’s atmosphere into the story. Pendular’s AI-generated highlights bring these moments together, helping the league produce game recaps that reflect how a game felt as well as how it finished. The result is a fuller account of Lithuanian basketball, with the action, emotion and sense of occasion presented together.

Working from live broadcasts, Pendular enables LKL to publish real-time basketball highlights and social video across its own digital channels while games are still unfolding. Short-form content can follow the rhythm of the action, while fuller game summaries carry the story beyond the final buzzer. The league can build its coverage around a decisive basket, an individual performance or the reaction it inspires, keeping fans connected to the competition throughout game day.

“Our goal is to make Lithuanian basketball more visible, engaging and accessible to fans across digital platforms. With Pendular, we can deliver the best moments of every game faster, create more diverse content and give our clubs additional tools to connect with their audiences. For us, this partnership is not just about automation – it’s about finding new ways to tell the stories of our league and bring fans closer to the action” - Vaidas Leluiga, Head of Communications at LKL.

The league’s 10 clubs play an important role in extending that visibility. All have access to the content through LKL, giving them the opportunity to showcase their players and share standout moments with their own fans on social media. Each club can choose the highlights that speak to its audience and bring its own identity to the league’s coverage. Together, those voices bring the competition closer to its communities and give LKL a broader digital presence, with all content tracked.

For LKL, the partnership is about giving its digital coverage the same sense of occasion as its basketball. The league sets the story, its clubs bring it closer to their communities, and fans get a richer view of a competition with a distinctive place in European basketball. It is a step towards a digital presence shaped by the quality of the game and the people who make it matter.