Today we have the pleasure of revealing a complete rebranding, we are no longer Instastories, today Pendular is born.
After more than a year and a half developing technology to include stories in digital environments, we’ve come to the conclusion that the best product-market fit for our technology is within the media sector.
With Pendular we seek to face off one of the most significant challenges for publishers, adapting to the behavior of the digital user. In this new era of digital journalism, it’s important to enhance visual experiences, and we believe that stories can be a great asset for the transformation that is beginning to take shape.
That is why we have decided to give our branding a complete facelift and give way to a more corporate and simple name so we can develop a brand exclusively dedicated to the digital communication sector.
From now on Instastories becomes Pendular, a startup whose mission is to offer story technology for publishers to enable the distribution of news in a 100% mobile-first audiovisual format that attracts new audiences and provides a new monetization channel.